As part of its corporate digital transformation, National Instruments was looking to upgrade both its software and hardware shopping experience on its website, and in particular elevate the profile of a new version of its flagship software product, Labview. My group was responsible for the software experience with a focus on Labview.
 

A team of eight that included 2 customer experience researchers/market strategists, 2 content strategists, myself and one other UX designer rebuilt the ecommerce experience. Based on shopping trends and the general marketing direction of the company, we devised taxonomy and page organization for the new site. Myself and my fellow UI/UX designer then devised new page layouts and interactions that included a new scheme to reflect visual information architecture, purchase paths and interactions for varied software packages, and a unique look and feel for the company's most highly trafficked page, the Labview download page.

I was responsible for the design for the new Labview landing page. I created and annotated designs for desktop, tablet and mobile versions of the product and worked closely with the creative director and software developers to finalize designs. As part of this I also tested designs for internationalized content with the help of our translation team.

NI has since undergone rebranding, but the general Labview Shopping experience can be accessed here.